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Crumbl Cookie, a popular dessert chain known for its rotating flavors and iconic Pink Box, is set to open a new location in Poughkeepsie this summer. The company, which was founded in 2017 by Jason McGowan and Sawyer Hemsley, has rapidly expanded to over 1,000 locations across the United States, Canada, and Puerto Rico.
According to Poughkeepsie Journal, Crumbl is planning to open nearly 100 new stores in 2025, with the majority located in the United States. This expansion includes the upcoming Poughkeepsie store, which is part of the company's strategy to continue its growth and reach more customers.
Crumbl's success is attributed to its unique business model, which features open-concept kitchens and a menu that changes weekly, offering customers a variety of cookie flavors. The chain's signature Pink Box has become a recognizable symbol of its brand.
The Poughkeepsie location will join the ranks of Crumbl's rapidly growing network, bringing its popular cookie offerings to the Hudson Valley region. Customers can look forward to experiencing the brand's famous cookies and engaging with its open-concept kitchen when the store opens later this summer.