The City of Beacon has launched a social media campaign focused on preparedness and recovery in response to the devastating flooding in Texas earlier this month. The campaign, developed in partnership with Cornell Cooperative Extension of Dutchess County, aims to provide residents with crucial information about the impacts of climate change on their community.

The Texas Hill Country experienced a catastrophic flood between July 4 and 7, 2025, resulting in the deaths of over 111 people, including at least 27 children. The flood was caused by the remnants of Tropical Storm Barry, which led to unprecedented rainfall and river surges in the region. Many areas, such as Hunt, Kerrville, and Comfort, were caught off guard due to inadequate warning systems, as reported by Prairie View A&M University.

The disaster highlighted the need for improved flood preparedness and early warning systems. Texas has since released a statewide flood plan focusing on localized risk mapping and regional collaboration. Meanwhile, Beacon's campaign will share information on climate change adaptation and community resilience.

The recent floods in Texas have sparked discussions about the role of climate change in extreme weather events. According to Carbon Brief, such extreme rainfall events are becoming more common due to global warming. The floods have also raised questions about the adequacy of federal and local disaster response systems, with some blaming recent policy changes for the lack of preparedness.

As Beacon launches its campaign, it serves as a reminder of the importance of community awareness and preparedness in the face of climate change. The city aims to equip its residents with the knowledge and tools needed to respond effectively to future climate-related challenges.